Marketing dictionary. 2013.
Hispanic — ( es. hispano, hispánico; pt. hispânico; la. Hispānus, adjective from Hispānia , the Roman name for the Iberian Peninsula) is a term that historically denoted relation to the ancient Hispania (geographically coinciding with the Iberian peninsula; … Wikipedia
Hispanic-Latino naming dispute — The Hispanic/Latino naming dispute refers to the ongoing disagreements over the use of the ethnonyms Hispanic and Latino to refer to the inhabitants of the United States who are of Latin American or Spanish origin, i.e. Hispanic and Latino… … Wikipedia
Hispanic Heritage Baseball Museum — The Hispanic Heritage Baseball Museum Hall of Fame, Inc., was established in San Francisco, California in June 1999, as a not for profit institution. It is dedicated to recognizing the contributions made to baseball by its Hispanic players.The… … Wikipedia
Multicultural marketing — is the practice of marketing to multiple audiences that are each descendant of a different ethnicity. Ethnic marketing, by contrast, is the practice of marketing to one audience of a certain ethnicity. Multicultural marketing follows the same… … Wikipedia
Double jeopardy (marketing) — Double jeopardy is an empirical law in marketing where, with few exceptions, the lower market share brands in a market have both far fewer buyers in a time period and also lower brand loyalty. The term was originally coined by social scientist… … Wikipedia
Association of Hispanic Arts — is a New York based non profit organization that promotes the work of Hispanic artists.Programming and ServicesAdvocacyLatino arts and culture is an essential and vibrant part of the nation’s identity. Organized for education, advocacy, and… … Wikipedia
Fernando Espuelas — (b. August 6 1966 in Montevideo, Uruguay) is an American entrepreneur, author and philanthropist. Espuelas is considered one of the pioneers of the consumer Internet [Harvard Business School case StarMedia: Launching a Latin American Revolution] … Wikipedia
Mark López — For the American athlete, see Mark López (US athlete). Mark López Alma mater MIT Occupation Head of U.S. Hispanic Audience at Google Mark López is a digital media executive and is currently Head of U.S. Hispanic Audience at Google. [1] … Wikipedia
Jorge Plasencia — Jorge A. Plasencia is Chairman and Chief Executive Officer of República, a national branding, advertising, communications and interactive company. Prior to establishing República, Plasencia was most recently Corporate Vice President and Operating … Wikipedia
Jose Isasi — Infobox Celebrity name = Jose Isasi imagesize = 300px birth date = birth date and age|1944|8|14 birth place = flagicon|Cuba Havana, Cuba, death date = death place = occupation = Chief Executive Officer salary = spouse = Flora Maria Isasi website … Wikipedia
Guy Garcia — Infobox Writer imagesize = 150px name = Guy Garcia caption = pseudonym = birthdate = Birth date and age|1955|7|16|mf=y birthplace = Los Angeles, CA, U.S. deathdate = deathplace = occupation = Entrepreneur, Author nationality = Mexican American… … Wikipedia
